The fourth tour of the cross-cultural programme Follow up Siberia! launched by Nornickel, the general partner of the 2019 Winter Universiade, took place in Altai.
Follow up Siberia! is aimed at promoting Siberia and the Universiade at an international level. It includes an online contest called Siberia in Your City, which is open to anyone in the world. The participants were asked to find spots in their home city or country which reflect the essence of Siberia, and to post a photo or video on social media tagged as #followupsiberia.
Those with the most creative entries were rewarded with an opportunity to come and see Siberia for themselves in the run-up to the 2019 Winter Universiade in Krasnoyarsk. Winners in all four rounds will be able to visit Krasnoyarsk for the 2019 Winter Universiade in March 2019.
In 2018, the competition winners visited Norilsk, Dudinka, Krasnoyarsk and Chita. The fourth and final tour was held in Altai’s famous Belokurikha health resorts in December 2018. Nornickel’s employees working in the Norilsk Industrial District come here for health treatment as part of corporate programmes.
The final tour saw 900 attendees from all over the world. The winners were seven authors from six countries who, from 14 to 17 December, were able to discover Altai for themselves and for the whole world by sharing their experiences through social media. They were Frank Coronado, a blogger and photographer from Mexico; Stefanos Addimando, a student from Greece; Stefano Ferro, a photographer from Australia; Gemma Baker, an Instagram blogger and traveller from the UK; Joerg Nicht, a photographer from Germany; Natalie Deduck, a journalist; and Robson Cadore, a photographer — both from Brazil.
The lucky seven had a chance to check out Belokurikha’s ski slopes, meet Anna Biletskaya (Siberia’s only female blacksmith), attend a performance by a children’s dance ensemble, sample the local cuisine, and master Altai’s national musical instruments. The group was most impressed with Altai, after visiting the Katun River, the Blue Lakes, St John the Evangelist Church on the rocky island near the village of Chemal, and the decommissioned Chemal Hydroelectric Power Plant.
More information on the trip to Siberia can be found on the official pages of Follow up Siberia! in social media.
Since launching in April 2018, the project has brought together people from 52 countries.
Check out an interactive global map of Siberia lookalikes at https://www.followupsiberia.com.
In addition to being a partner for the XXIX International Winter Universiade that will take place in 2019 in Krasnoyarsk and the Russian Ice Hockey Federation, Nornickel is a partner of the International University Sports Federation (FISU), the Russian Olympic Committee and Russia’s Olympic team, Russia’s national football team and the Russian Football Union, the Russian Futsal Association and the Futsal to Polar Region Schools project, the Night Hockey League and the World Legends Hockey League, the Russian Curling Federation and the Curling Arctic Cup in Dudinka. Nornickel also owns the CSKA basketball club and the Norilsk Nickel futsal club.
The cross-cultural initiative Follow up Siberia! was launched by Nornickel in the run-up to the XXIX International Winter Universiade 2019 in Krasnoyarsk. The initiative is centred around its international online contest, where winners get the opportunity to visit different cities in Siberia. During these visits, the participants find out about modern Siberia and the people who live there.
The first-round winners visited Norilsk and Dudinka in May, the second-round winners travelled to Krasnoyarsk in August, and the third group of winners went to Chita in October 2018. The final knock-out round was held in Altai.
After visiting, participants become Ambassadors to tell the world about Siberia. The top performers are invited to the Student Games as guests of honour.
Although the project doesn’t end until March 2019, it has already won the Best Digital/Social Campaign category at the 2018 Eventiada IPRA Golden World Awards — the largest communications award in Eastern Europe.