Nornickel named most attractive employer in Russia’s mining industry

NornickelPublic Joint Stock Company "Mining and Metallurgical Company "Norilsk Nickel” and its subsidiariesGo to the glossary has been branded the most recognisable and attractive employer in the metals and mining sector, according to the Randstad Employer Brand Research, a global independent survey of the most popular employers and HR trends.

This year, the survey covered 34 countries accounting for 80% of the global economy. The respondents representing working-age adults in the 45–65 age group in each country are asked questions about what criteria they consider when choosing an employer, how often they change jobs, where they look for job opportunities, and what factors are of decisive importance for joining a company.

The survey was conducted in Russia for the eighth year in a row by the independent research group Kantar commissioned by Randstad and ANCOR. In 2021, almost 14,000 respondents were interviewed.

Nornickel was ranked first for the third time running and for the fourth time in five years. The top five industry leaders also included ALROSA, NLMK, RUSAL and TMK.

This year, the most important drivers for employees included attractive salary and benefits (78%), financial health (78%), opportunities for career progression (60%), pleasant work atmosphere (59%) and interesting job content (57%).

“Employees are taking a more thorough approach to assessing their potential employer. An increasing number of young candidates prioritise business stability and governance efficiency over immediate benefits. Being ranked again as the best employer is a testament to our ability to meet these important criteria,” said Darya Kryachkova, Nornickel’s Vice President for Human Resources.

“On a year-on-year basis, we have seen some changes to the top drivers for employees, with interesting job content moving down from the third to fifth place and financial health gaining more weight and becoming just as important as salary. Financial health is a major factor for Russian respondents and was most often mentioned by women, people with higher education and people aged 35 and above. A lot of priority in this subgroup is also given to attractive salary and benefits. Opportunities for career progression, pleasant work atmosphere and interesting job content were named among the top five drives. These factors come close in importance, although they are of much less relevance to respondents compared to the first two. Safe working conditions during the COVID-19 pandemic is the least relevant factor,” said Natalia Shcherbakova, ANCOR Chief Sales and Marketing Officer.