Moscow, July 14, 2016 – PJSC MMC Norilsk Nickel (hereinafter Nornickel or the company) presents its new brand. Changes involved its name, view and key elements of the brand platform.
New image of Nornickel is a quintessence of ideas and values related to the company's activities represented graphically and visually. ‘Reliability’ and ‘Hope’ are the key words of the new communication platform. Reliability means quality of metal products, utilized equipment and applied processes, as well as professional skills of the company's specialists. Hope means social responsibility of the company and careful attitude to human resources.
New image of Nornickel is a quintessence of ideas and values related to the company's activities represented graphically and visually. ‘Reliability’ and ‘Hope’ are the key words of the new communication platform. Reliability means quality of metal products, utilized equipment and applied processes, as well as professional skills of the company's specialists. Hope means social responsibility of the company and careful attitude to human resources.